Helianthus Blog: B2B Bright Brand Ideas
Viewing your B2B Brand Through a Brand Lens (not just a sales lens)
Written by: Janice Rudkowski
It wasn’t until I was an undergraduate student at Ryerson University that I realized there was this whole other world of business-to-business interactions out there.
Does Your Brand Need a Spring Tune-Up?
Written by: Janice Rudkowski
Ahhhh…Spring. It’s not just the time of the year to tend to your bulging closets and budding gardens. Spring is the perfect time of the year to tend to your brand!
Untouchables: Best Global Brands of 2012
Written by Janice Rudkowski
Interbrand recently released its’ Best Global Brands 2012, which is a list that quantifies the top
100 most valuable brands from around the world. In the marketing and advertising world, this list is widely anticipated and studied carefully. Snatching a coveted spot on Interbrand’s Top 100
list means a brand has truly arrived at its desired destination: mass appeal and awareness. Now, if you haven’t taken a close look at this year’s list it’s worth a gander. Here are my 5 key
observations:
Sustainable Business Practice: Something we can all agree on
Written by: Janice Rudkowski
I had the opportunity to attend Canadian Grocer's Commitment to Sustainability conference held at the International Centre in Mississauga on September 20, 2012. The conference brought together diverse stakeholders from the food and consumer packaged goods industries, including impressive representation from private, public and non-profit sectors across retail, consumer packaged goods, media, market research, energy, supply chain, distribution, packaging and academic industries.
The September Issue
Written by: Janice Rudkowski
For as long as I can remember, back-to-school or September has meant the start of a new year. It’s a time to organize, clean, take inventory and start fresh. As a grade school student, the back-to-school ritual of buying new clothes and stocking up on school supplies created feelings of excitement and anticipation.